ABOUT

11:11 supported the transformation of Dizzie – a scalable, convenient, and affordable reusable grocery packaging service for mainstream consumers.


Key Objectives

Bring a greener approach to grocery shopping to the UK’s doorsteps to help reduce nation’s packaging waste – every year we throw away 113 million tonnes of plastic grocery packaging, with only 14% ever being recycled.


Our steps to success

Helped design the world’s first bespoke, fossil fuel-free, reusable food packaging.
Led Dizzie’s rebrand to appeal to a female, millennial, environmentally-conscious audience.
Redeveloped Dizzie’s site architecture and design to…
Improve user navigation.
Provide rich product pages that would boost organic search traffic.
Enable a simple single-step checkout.


The outcome

1 million pieces of plastic packaging saved
87,000 nation-wide deliveries
£8.8m total revenue in 2023