ABOUT

Nando's appointed 1000heads to drive trial and awareness of the availability of the Nando's PERi-PERi sauce range. We created the PERi-Medics: a taskforce dedicated to re-sauce-itating bland food. When alerted to bland food emergencies, the PERi-Medics sped to the rescue, saving office workers from acute tasteloss.

The PERi-Medics visited offices in Sydney, Brisbane, Melbourne, Adelaide and Perth, and received wide PR coverage from the likes of Campaign Brief, mUmbrella, B&T and Marketing Magazine. PERi-Medics reached over 3.5 million people and over 21,000 samples of PERi-PERi sauces were requested and fulfilled, driving a ROI of 7:1.