Harvey’s of Lewes is renowned for its wonderful range of cask ales, created in its traditional brewery that dates back to Victorian times. As the oldest independent brewery in Sussex, Harvey’s needed to reaffirm its credentials and reposition the brewery for a fresh generation.
The redesign includes; classic typography, whilst the brewery icon is rendered in copper which is complemented by a fresh turquoise, inspired by the Sussex coast – the tap handles and use of white is inspired by the local limestone cliffs, priding it with heritage. All these elements combine to create a unique, classical brand that gives Harvey’s the added value positioning it deserves.
Since its launch at the Great British Beer Festival in London, Harvey's rebrand has been well received with many commenting on its fresh, new and modern look. Harvey’s Sales and Marketing Manager said: “We felt that WPA Pinfold’s solid expertise and in-depth knowledge of the brewing industry was key in ensuring our brand was in safe hands. The designers respected our heritage whilst enabling us to move forward and reach a fresh generation of drinkers”.