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What is Ant without Dec? What is Clyde without Bonnie? What is Aleksandr without Sergei.....? The answer: All By Himself.

In the new campaign from VCCP, Alexandr wakes up thinking it’s a day like any other, until walking into Sergei’s room where he discovers the bed made and the room empty. He’s all alone. In a state of Bridget Jones-style anguish, he begins binge eating ice cream before taking solace in a solo trip to the cinema. But we all know going to the cinema is better with two – could there be someone there to meet him?

The latest spot for comparethemarket launched to TV on 5th May and promotes the company’s 2-for-1 Meerkat Movies offering.