ABOUT
A few months before the US election I created a poster that highlighted a simple message to US voters within Donald Trump’s name – DON’T. It got posted on various social sites, also the website of AML where I work and things started to happen.
It managed to spread, quite virally, on the internet, with an attribution to the Economist (which it way paying homage to).
Hours later it was the most trending topic on The Poke.
Then front page news on AdWeek.
Then it was named as one of the ads of the year at DigiDay.
At AML where I work, we created a campaign based on this poster for the run-up to our election. Further social media and video, real-world digital posters and of course, obligatory Trump-style campaign hats.
Then he won.
However, the poster and subsequent campaign, helped AML to win the Oystercatchers Club Award for Best Agency Marketing,
AWARDS
Digiday ads of the year
Oystercatchers Best Agency Marketing
Back to #DontTrump project
Lawrence
Creative Lead, Samsung MX
United Kingdom
Wanstead Artists
Artist
United Kingdom
Gautam J
Animator, Upwork
India
Gavin Shaw
Freelance Art Director, Gavin Shaw Creative
United Kingdom
The Mission Control Communications
United Kingdom
Lee Stuart Shepherd
Senior Creative Designer, - Lee Shepherd Design.
United Kingdom
John Koay
Executive Creative Director
Hong Kong
ROKOS
United Kingdom
Apple Illustration Agency
United Kingdom
Vitor Hildebrand
Associate Creative Director, WMcCann
Brazil