Tim Jarvis Creative Director

ABOUT

The Pressery was born from the love of whole foods and their health benefits. In this; the first stage of the branding process, the identity and original product range are defined and launched. Branding for the new company was an exercise in complete minimalism to reflect the pure values of this unique hand-made product. No ingredients are used that aren't required and as such there are no elements to the identity that aren't absolutely necessary. The logo typography is a reworked, balanced version of Sabon LT paired with condensed Trade Gothic LT. Given space to breathe, the logotype always appears adequately padded by a sizeable negative space square; a visual metaphor that nothing is allowed to compromise the absolute simplicity and purity of the product.

Launched in spring 2014 the branding work has been showcased in Kinfolk, Monocle, Wallpaper and throughout the national press. The Pressery almond milk is now stocked in several leading UK organic grocery outlets and is still made by hand in small batches in East London.

Date created: March 2014 2014-03-01T00:00:00+0000
Date published: 16 December 2014 2014-12-16T20:35:10+0000

MADEIT CREDITS

  • The PresseryClient
Annual 2015 WinnerThe PresseryBranding Annual 2015 ShortlistThe PresseryPackaging Project featured: on 17th December 2014

The Pressery

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