Old Friends Brewery is a Cambridge-based brewery founded by two old friends who saw a gap in the UK’s burgeoning American–style craft beer scene. OFB produces beers based on friendship and its brand represents this through emotive language and the variety of expressions and feelings communicated by the OFB marque. It’s in–your–face, maybe even a little truculent, but it’s not apologetic about the enthusiasm and passion that the brewers bring to their product. The bottle label introduces a bold, stripped back, black and white colour scheme and typography which contrasts with the playfulness of the marque. Colour is applied subtly through the bottle caps, which vary in colour for different beers. The website extends the brand by embracing the OFB Instagram account, which offers a peek into the lives and interests of the OF Brewers. Engagement with fans of the brewery is encouraged through guerilla marketing in which the social icons of people who commented on the brewery's social media is 'branded' and gifted back to them.