TBWA\PARIS
Boulogne-Billancourt
ABOUT
When it comes to travel destinations, 95% of travellers consult reviews on the internet and 84% trust them. To protect endangered places from the influx of tourism, Guides Tao made them undesirable on online review platforms by posting hundreds of negative reviews. The reviews also redirected tourists to sustainable destinations. Users were invited to contribute negative reviews and suggestions for places to protect on Hate To Protect.
MADEIT CREDITS
-
Guides TAOClient
-
Benjamin MarchalChief Creative Officer -
Faustin ClaverieChief Creative Officer -
François ClauxArt Director -
Ivan ZindovicTechnology Director -
Jonathan SerogManaging Director -
Julia MontaguAccount Executive -
Nicolas BarrèsWeb Designer -
Nicolas BretonBusiness Development Director -
Nicolas DuvalMotion Designer -
Ophélie CohenClient Managing Director -
Sidney BourgalléWeb Developer -
Swann RichardCopywriter -
Thomas JacquetMusic Supervisor -
\ElseProduction Company -
TBWA\PARISAdvertising Agency -
D&AD -
Basile ViaultStrategist