With Hudson Rouge, we created a print and motion campaign for Lincoln demonstrating how non-trained service engineers can take Lincoln owners for a ride. Three carousels were created showing unauthorised engineers fixing the same problem time and time again. The Taylor James CG team gave the pieces a fine porcelain finish and made them look like fictional amusement park rides, complete with working lights and added seats.
We were so inspired by the concept and the print visuals that we took the obvious next steps and produced this animation spot. This gave us the opportunity to explore the carousels on a much more intimate and macro level, revealing the lovely details and nuances that our team of artists had crafted into these elements.