About me

I solve user-centric problems through design and creativity.

A digital creative with over a decade of experience in design, I am proficient in leading projects from end to end, right from conceptualising around the core idea, to UX (research, workshops, user journeys, wireframes etc.), UI (interface and interaction design, prototyping etc.) and marketing (digital display, social media campaigns etc.).

I've worked in major agencies across the UK, Singapore and India on both global clients and start-ups. I love working in a team, both as a member and a mentor, able to lead and inspire designers with diverse approaches and objectives.

Besides designing, I play the guitar, sing, cook semi-edible dishes and crack brilliant dad jokes.

Skills

Art Direction, Brain storming, Brand / Logo Design, Branding, Creative Direction, Email Design, Graphic Design, Illustration, Information Architecture, Photoshop, Print Design, Typography, Usability, UX/UI, Web Design, Wireframes

Sector Experience

Advertising, Branding, Creative Services, Design, Point of Sale

Awards

Loyalty & Engagement Awards: Bronze - Best use of Integrated Media, Loyalty & Engagement Awards: Gold - Best use of Technology, Markies: Finalist - Best Idea: Digital

Clients

Electrolux, HP Inc, Procter & Gamble

Trade Associations

Institute of Professional Administrators IPA