About me

Wannabe Creative Director, Planning Guru, and Technical Wizard... lacking the talent to excel at any one of these, I'm an agency Director who gets the chance to dabble fleetingly in all areas. After 8 years making ads at AMV, then 12 years doing digital at TRA, I still get a kick from the constant behind all successful comms - creating big ideas that change behaviour. Lucky enough to do it for so many different organisations, from the RSPCA, to Walkers crisps, to the NHS, to Danone, I love the challenge of flicking between causes and categories. 20 years in the industry, and every day I learn something new - maybe I didn't know much in the first place, but I'm catching up fast! :-)