ABOUT

Background:
Audi asked us to showcase: The RS7 piloted driving concept. However, vehicle automation was in the midst of a heated debate focussing on obstacles over opportunities.

Idea:
While the world worried about robots, we worried about someone else: The T-rex Once the most feared animal on the planet, social media made him a laughingstock - and the perfect protagonist for our story.

Results:
Over message resonated with people all over the world. It became the most shared ad in the month of its release - worldwide, and has now been viewed more than 14 million times.
Most importantly, we shifted the piloted driving debate from artificial intelligence to human experience.