ABOUT

Background:
Audi asked us to showcase: The RS7 piloted driving concept. However, vehicle automation was in the midst of a heated debate focussing on obstacles over opportunities.

Idea:
While the world worried about robots, we worried about someone else: The T-rex Once the most feared animal on the planet, social media made him a laughingstock - and the perfect protagonist for our story.

Results:
Over message resonated with people all over the world. It became the most shared ad in the month of its release - worldwide, and has now been viewed more than 14 million times.
Most importantly, we shifted the piloted driving debate from artificial intelligence to human experience.

Date created: September 2016 2016-09-01T00:00:00+0100
Date published: 6 February 2017 2017-02-06T14:13:20+0000

AWARDS

Ciclope Festival Winner
Cristal Festival Winner
Epica Awards Winner

Annual 2017 WinnerAudi - The ComebackAdvertising: Film Annual 2017 WinnerAudi - The ComebackAnimation Annual 2017 ShortlistAudi - The ComebackAdvertising: Digital Project featured: on 2nd February 2017

Audi - The Comeback

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