ABOUT

Client: Salvation Army
Agency: Left and Right
Photographer: Anton Sucksdorff

BRIEF
To create two unique stand out images for Salvation Army's Christmas appeal campaign that seek to raise public's awareness of human poverty in every community around the world.

SOLUTION
Working with photographer Anton Sucksdorff and Left&Right Agency, we helped create a conceptual motif of a rescue life ring turning into arms with hands, with one image showing the hands breaking bread and the other, ladling porridge. We were proud to donate our post-production services in support of such a great charity and with such a strong creative idea and the campaign imagery appeared in bus shelters across Helsinki on the run up to Christmas.