ABOUT

Boom Boom the Label is a fashion label based in England. Each piece is handmade by one of their skilled team. The brand's USP is the invention of their double layered fabric. The fabric stretches, supports and compliments a woman's curves, creating an hourglass silhouette. 

The lookbook has been designed to have a feeling that represents the brand's characteristics and attitude. Bold typography and interesting crops create a unique aesthetic, with each page of the lookbook having an individual layout style.

Creating a scan in texture and a lookbook that is unbound, gives the book more of a scrapbook feel that juxtaposes against the immaculate style and tailoring of the clothes, allowing the lookbook to have more of an edge. The secondary idea for creating an unbound lookbook was that it allows for the consumer or stylist to rearrange the sheets, meaning that depending on who has the book, the running order will always be different. Ensuring a unique experience for every consumer. 

Stocked in DASH stores worldwide and also worn by Kim Kardashian.