GTB Brazil Sao Paulo

ABOUT

AdvanceTrac® is a system that keeps the car on track, even during sharp turns. To demonstrate this feature, we encouraged Instagram users to make a sharp turn. Since Instagram doesn’t rotate its screen automatically, we presented our ads images and texts upside-down, stimulating users to twist their screen and interact to get the message.

Date created: November 2016 2016-11-01T00:00:00+0000
Date published: 26 January 2017 2017-01-26T19:38:14+0000

MADEIT CREDITS

  • Daniela Rocha, Priscila SoaresClient

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