Infinia Group New York

ABOUT

After suffering decades of monopoly, the Bahamian people at last have a choice of mobile carrier. After Cable Bahamas was awarded the first competitive mobile license, Infinia moved swiftly to create a name and identity that captured not only the spirit of the islands, but the freedom afforded by the new brand. The result was aliv: not just a friendly, lower-case logomark, but a simple, joyous declaration whose essence of liberty and self-expression was reflected in a stunning visual system paying respect to local art and the vibrancy of Caribbean colors. The unique, flexible palette with its multi-hued strata and waves informed store design, product packaging, messaging and launch materials.

Date created: November 2016 2016-11-01T00:00:00+0000
Date published: 11 January 2017 2017-01-11T16:25:16+0000

MADEIT CREDITS

Annual 2017 ShortlistNew brand identity for alivBranding Project featured: on 24th January 2017

New brand identity for aliv

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