About me

I have over a decade of experience as a planner, strategist and brand specialist across various global agencies; I also built the commercial offering for a technology start-up in 2014. This varied background has informed a distinctive view on planning's role within agencies as well as how creative thinking can solve problems for brands.

I bring great thinking closer to the creative process, and ensure the planning team shares accountability for the quality of work.

I have a 'broad church' approach to creativity, where the output is as likely to be a product innovation as an ad or piece of content. Through this I hope to create work that is better suited to today's communication landscape and actually adds value to consumers' lives.