Pierre Joubert
Creative Partner
ABOUT
Gauteng’s new Lion and Safari Park in the Cradle of Mankind, required a full strategy and visual identity which could house its primary and secondary commercial offerings in a distinct, seamless manner. The park offers a host of activities including guided game drives on the property with a host of animals to be discovered, offering tourists a full African Safari experience – all a stone’s throw from Johannesburg.
We established ‘Explore. Discover.’ as the new strategic positioning for the park echoed throughout the new brand collateral.
MADEIT CREDITS
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Lion & Safari ParkClient
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Pierre JoubertCreative Director / Designer -
Leoni JoubertDesigner
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