Pierre Joubert Creative Partner

ABOUT

Gauteng’s new Lion and Safari Park in the Cradle of Mankind, required a full strategy and visual identity which could house its primary and secondary commercial offerings in a distinct, seamless manner. The park offers a host of activities including guided game drives on the property with a host of animals to be discovered, offering tourists a full African Safari experience – all a stone’s throw from Johannesburg.

We established ‘Explore. Discover.’ as the new strategic positioning for the park echoed throughout the new brand collateral.

MADEIT CREDITS

  • Lion & Safari ParkClient
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