ABOUT

DHL’s sponsorship of RWC2015 was leveraged as a strategic pillar in the global re-positioning of the brand.

At the heart of their activity, was an innovative experiential activation at stadia, fan zones and city centre locations, designed to deliver deeper engagement with consumers, emotionalising the brand and connecting with rugby fans in a fun and interactive way.

The scrum machine with built-in pressure sensors delivered personalised scores and fan images via built-in cameras that could be shared via social channels.

• 72 brand experience events at 18 venues in 10 cities at all 48 matches and Fan Zones
• 495,000+ clap banners given away
• 11,556 fans took the Scrum Challenge / Scrum Photo