ABOUT

Canon embarked on their first ever sponsorship of Rugby World Cup in 2015.

They set themselves an ambitious task of reaching a young and adventurous global target audience via a new platform.

We developed a stadium fan experience to support Canon’s “Unique Perspectives” campaign, creating user-generated content and Rugby World Cup fan content.

The stadium fan experience showcased Canon’s innovative technology to capture rugby images from unique persectives, using forced perspective to create an optical illusion to show fans scoring a try or kicking the winning goal and allowed instant social sharing using #CanonRugby

• 4,700 on ground photos were taken
• 31% of fans sharing on social media

An integral part of the campaign which had
• 3.6m+ #CanonRugby Twitter reach
• 70,000+ #CanonRugby Instagram reach
• 26,000+ Increase in Canon’s social audience