ABOUT

El Pais, the Spanish newspaper with the highest circulation in country, has chosen Gregori Saavedra, talented illustrator and director to bring his unique look upon the daily headlines in this viral spot.
As a born Spaniard, Gregori took the challenge as a compliment, since he has been reading El Pais since he was 15 years old.
His minimalistic black and white illustrations and complex collages of places, people and happenings are staggered and assembled in new compositions narrating the state of the world as we find it today, just like completing a puzzle.
The outcome was as expected: original, interesting and oh-so Saavedra, making all 3 creative teams in Barcelona, Munich and London proud and happy!
velvet’s small creative team of animators, enabled the illustrations to come to life, working closely in an extensive and intense exchange with Gregori directly. Each animation is conceptually connected to the content. The animators have chosen a mix of real-life footage (for the organic behavior of the movement), 3D spaces with 2D textures from the illustration and 2D animation of gif’s and elements in an sophisticated way, breathing the life into the Gregori’s art pieces.
Each subject triggered by action is calling for reaction: the participation in the debate, a personal opinion about the nation and the world, endorsed by a strong voice-over.

CREDITS·AGENCY SCPF DIRECTOR GREGORI SAAVEDRA ILLUSTRATOR GREGORI SAAVEDRA PRODUCTION COMPANY THE MUSHROOM COMPANY EXECUTIVE PRODUCER LUIS DELGADO DESIGNER | ANIMATOR THOMAS WERNBACHER & MARKUS FEDER DIRECTOR ANIMATION MATTHIAS ZENTNER POSTPRODUCER ALEXANDER ZEUS POSTPRODUCTION MANAGER | ONLINE NIKLAS STOLZENBERG EDITOR MATTHIAS ZENTNER POSTPRODUCTION VELVET MEDIENDESIGN GMBH MUSIC & SOUND DESIGN MONDAY MUSIC | LUCAS SUAREZ