ABOUT

As one of Red Bull’s principle global digital agencies we have been busy developing and managing Red Bull’s main digital campaigns for 2015 – launching them across 36 global markets in multiple languages. Developed for Red Bull’s central marketing team in Austria, we created a digital campaign management system which gave each territory a cost-effective way to produce their own digital campaign and tailor it towards their own objectives.

The Cans Are Out There and Nothing But Wings @Work is a series of digital gigapixel illustrations that have brought to life landmarks from each country and components of the world of Red Bull. It has been one of the most successful activation tools for Red Bull Editions and their Reduced Calorie Portfolio and provided a large-scale sampling opportunity with markets sampling anywhere from 3,500 – 10,000 cans in 24 hours.