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Nucco Brain were commissioned to create an editorial illustration for the marketing and media magazine, the Drum.

The illustration is to accompany an article about the progression of marketing and the way in which the consumer's searches are being utilized.

"Search is no longer about keywords but about concepts and semantics. What people search for reveals a lot about their behaviour, and in turn, allows marketers to create more tailored experiences. Rather than broadcasting to consumers, search is about discovery. Developments in search technology such as anticipatory search, which provides you with information before you even realise you need it (e.g Google Now, which provides information such as weather updates based on your search history), have exemplified this.

What implications does this have for marketing strategies?
For instance, how can marketers create more personalised experiences based on search asdconcepts?
How can brands extract value from search data, understand consumer intent and act on it accordingly?"