ABOUT

The ‘New Year’s Resolution’ market in the gym world is fierce. Virgin Active wanted to stand apart – so our campaign was full of attitude, wit and charm that only they could get away with.
We targeted urban party animals who enjoy living life to the max. ‘We’ve got a workout for that’ twisted the boring image of getting fit.

Our integrated campaign stepped out of the gym bubble and engaged the audience, playing on their wild and varied lifestyles. We made this age-old resolution really tempting.

RESULTS
- 1M video views on YouTube
- Won Think box Award for TV ad creativity