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As part of our on-going communications strategy we created a graphical calendar to engage with our clients and target audience throughout the year. Our aim was to create a fun, entertaining and captivating monthly experience with a call to action that asked the participant to share their answers to each month’s activity via our online channels.

We gave a compelling reason to keep the calendar for the whole year and associated relevant months with topical issues such as UEFA Euro 2016 and Rio 2016 Summer Olympics to ensure we were keeping on trend with international sports events and seasonal occasions.

We sent out the calendars on the same day as we launched our movie quiz as this was also featured in January section of the calendar, never in a million years did we imagine that our movie madness quiz would be such a viral hit.