brand&deliver
London
ABOUT
To launch LG’s range of brilliant OLED 4K televisions, B&D were tasked with creating a 30 second TVC to be shown in UK & Ireland as well as a range of print and digital adverts to support the campaign.
LG’s OLED 4K TV has incredible contrast between the deepest blacks and brightest colours, the campaign had to reflect this.
And so, the LG OLED 4K TV concept ‘Perfect Black creates Perfect Colour’ was born.
MADEIT CREDITS
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LGClient
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Rob PrattCreative Director -
Tyler BerryGraphic Designer -
brand&deliver -
Sam EvendenVideo Producer / Director -
Paul BamfordCameraman
Annual 2016 ShortlistLG OLED 4K TV CampaignAdvertising: TV
Project featured: on 27th May 2015
Contributor:
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brand&deliver has been a Contributor since 3rd May 2017.