ABOUT

Earl Kendrick Associates are an approachable company of Chartered Surveyors. They approached us to create a campaign for an important exhibition to help them generate enquiries.

We identified the overall objectives as communicating their brand in a way that broke the ice and made people want to interact with them. With exhibitions, success breeds success - once your stall is busy it generates even more interest, so we wanted something that would also attract attention from the start.

We devised the campaign 'Building Relationships' which implies what they do and also how they do it - the friendly, people-centric approach.

Next, the main part of the 'Building Relationships' concept: the big hook. Chartered Surveying isn't an industry that gets most people excited. But interacting with a massive Jenga style tumble tower does! It's fun, attracts attention, breaks the ice and gets people talking. It's also related to building expertise.

Branded versions of these massive towers don't exist. So, we created massive stamps with the logo on, along with huge ink pads to create big branded towers the old fashioned way - by hand. This gave it a lovely warm analogue touch.

We created exhibition adverts and exhibition graphics in line with the concept. Fun, bright catchy flyers were given out at the networking area to attract even more people.

Every time a tower collapsed a bell was rung and a cheers went up. Tournaments were won and lost. Relationship were made and data was collected!

The stall was also dressed with 3d sculptures of the team, prizes, screens, brochures etc but not so much as to detract from the concept.

It was the talk of the show and attracted the most attention. The resulting data collected was at a level not experienced before by the company. Also, the level direct face-to-face relationships that were built meant that it was like a networking event on steroids