ABOUT

Diageo brand Pimm’s has launched a new campaign to herald the arrival of its new cider, Pimm’s Cider Cup - a crisp refreshing blend of British cider with the legendary flavours of Pimm’s.

Pimm’s Cider Cup, a cider infused with the 192-year-old brand’s signature flavours of strawberries and cucumbers, is Pimm’s major new launch for summer 2015.

The illustrated press and digital ads depict Pimm’s Cider Cup as the latest creation on the production line at the wonderfully quirky and fruit-filled Pimm’s factory. The ads invite people to: “Try our splendid creation”.