About me

Digital marketing, marketing communications and project management experience

- Web usability design, web wireframing, Wordpress, CMS, Basic HTML

- Search Engine Optimization (SEO site audit, white hat, internal and external site link building, keyword research, SEO web copywriting, Google webmaster)

- Search Engine Marketing (Google & Baidu Pay per click advertising)

- Social Media Marketing (The West: Facebook, Twitter, Linkedin, Weibo, YouTube; Chinese: Sina Weibo,Weixin, Youku, Wechat)

- Web & social media analytics (Google analytics, Kiss metrics, Facebook insights, Twitter Social Mention, Chinese web analytics)

- Email marketing (Tool: Mailchimp; Technique: Segmentation)

- Ad targeting and re-targeting ; Display advertising

- E-commerce & Mobile commerce

- Digital marketing campaign planning, project management, and ROI analysis

- English, traditional and simplified Chinese web and marketing copywriting

- Intermediate in Adobe illustrator, Photoshop, InDesign