About me

II'm Dafna,

A UX practitioner (MSc) with 13 years of experience in various fields, combining strong methodology, human factors background, and vast amount of user research.

My design philosophy:

- If technology should simplify life, my job is to simplify the experience using it.

- For me, an outstanding design offers an effortless, smooth, safe and enjoyable experience.

My professional statement:

- I believe in team work, open communication and knowledge sharing.

- I am very passionate about UX, and wish to add my value to as many products as possible.

- I endorse the challenges novel technologies bring into my day to day work, and always appreciate new learning opportunities.

You can learn more about me and my work on my website.