Sony
Weybridge
ABOUT
With more shades of colour to see, Sony 4K is like no other TV.
To communicate the difference that these shades really make to the viewer’s experience, I tapped into the emotional association we all have with colour - be it on TV or in real life.
I then translated this idea through to all media, including TV and social media.
As a result of the work, The Communications Agency was placed on the roster for future Sony pitches.