About me

I am a highly driven, seasoned (17+ years) Insights, Communications and Brand Strategy professional,

with an experience spanning a multitude of markets, sectors, countries & clients.

Absolutely fascinated by brands and their challenges. Through my exciting career, in Agencies as well as Client-side, I have served brands from every imaginable angle.

Through the years, I have worn the hats of the researcher, advertising strategist, branding & design consultant and marketer. This is as holistic as it gets, and it has drastically shaped who I am, how I view things and what I can do.

My natural inquisitiveness, extensive academic interests and capacity for lateral thinking, provide me with the drive and power to see things where others cannot - and help brands thrive through creative, game-changing solutions that defy conventions.