ABOUT

For 75 years, UNICEF has been working to guarantee the rights, promotion, protection, defense and development of all children and adolescents in the world, especially those most vulnerable, spread over 190 countries. During the year 2020, the pandemic hit the entire world, becoming the most important humanitarian emergency of our times, leaving countries in crisis with economic and social effects.
It seems incredible, but in low- and middle-income countries, such as India, Nigeria, Indonesia, Ethiopia and the Philippines, there are not enough vaccines for COVID-19 and millions of people are unprotected; the interruption in health, nutrition and education services continues; the lack of access to vital resources such as water, sanitation and hygiene continues, seriously impacting the lives of boys and girls. Among the countries that registered the largest relative increases in the number of boys and girls who did not receive even one vaccine between 2019 and 2022, are Myanmar and Mozambique.
With the aim of raising funds and getting vaccines to the places where it is most needed, a campaign was created to encourage individuals and corporations to make a donation. The idea was to turn a click into a vaccine against COVID-19. For this, it was decided to carry out a 100% performance campaign (display on Google & Programmatic) through banners on different platforms, where the user was invited to make a donation through the CTA: PRESS HERE NOW. Once people clicked, they were taken to a page where they could make their donation, previously explaining to them how many vaccines their contribution corresponded to and that, with that, they would help children in difficulties in other parts of the world.
Click here now it may be a simple click with the mouse, but today, "PRESS HERE NOW", on the arm of a child or their responsible adult, can change their lives, that of their entire family, that of their schoolmates and even save many lives.

Results.
40 MILLIONS OF PEOPLE REACHED
1.200 MILLIONS OF PEOPLE VACCINATED
93 MILLIONS OF VACCINES IN LATIN AMERICA.
20 MILLIONS OF VISITS TO THE PLACE