ABOUT

10 floors high above the glamorous Le Grand hotel in Cannes, this massive live digital billboard continuously ran a series of markerpen-style vine animations, capturing the attention of everyone in town. We invited people at the festival to participate, writing headlines for the branded animations and turning ideas into ads. And the clients... approved the lines in record-breaking time: less than 2 minutes.

Within days, hundreds of people visited the app and penned captions for the Big in Cannes billboard. Thousands more swooped in to vote for headlines. There were nearly 10,000 page views to the website in less than a week.