About me

I can help you build or nurture your campaign, brand, company or product. Tell me your vision, give me your sketches and scribbles, a pagination, storyboards, brand guidelines, asset lists, timeframes, budgets, print / digital spec's... I can get the job done professionally, with creative flair and exceptional attention to detail.
With 25+ years design experience I am good at 'tuning in' to the needs of a project quickly, flag any potential snagging issues early on - avoiding potentially costly delays or additional resourcing. I thin of myself as a visual magpie and believe I quick to pick up the vibe of most brands.

Soft skills: I am friendly, resourceful and approachable with strong communication and diplomacy skills, having negotiated requests from different departments, suppliers, teams - liaising with colleagues from C-suite down.

I like to approach a project in an intelligent fashion, to make sense of the content, strategy, vision, brand guidelines - to craft an engaging and logical flow of a structured project - to consider who we are designing for, how our finished item will be used (not just format in an unquestioning manner). ...and then of course sprinkle it all with creativity. I'll happily work solo, as a team, or lead a team.

My core expertise:
Presentation Design
Design for Print (pretty much anything)
Marketing collateral
Corporate literature
UI/UX design (various formats, less well versed in this area but v keen to gain experience at a junior level)
MS Office and Sharepoint
Working with Brand Guidelines
Event collateral

I've worked across lots of different sectors, these are ones I know well:
Management Consultancy - business transformation projects and EVP
Financial sector - specifically PR
Interior Fabrics and wallpaper
Marketing departments
But give me a set of brand guidelines and I'm sure I can work it out.

In more detail:
Most recent projects:
Sharepoint Intranet Site
- Planned the Information Architecture - converted a print brochure to site
- Wireframes
- Designed and generated the visual assets.
- Built out the structure in Sharepoint (but no coding)

Tools for programmes of change for a creative management consultancy
Crafted the design assets for in-house 'change' campaigns which include:
- Presentations for events
- Interactive PDF tools (multi-paged books to single pages)
- Printed items (large format posters, vinyls, CMYK print etc)
- Items for Word, Outlook and Sharepoint
Presentations and in-house collateral
- New business presentations
- Rebranding exercise. Redesign and production all rebranded collateral (print, digital, promotional items)

Skills

acrobat, adobe, Art Direction, Brand / Logo Design, Branding, brochure design, Graphic Design, illustrator, InDesign, Information Architecture, Intranet sites, keynote, Photoshop, powerpoint, Presentation, presentation design, Print Design, reports, sharepoint, ui design, ux design, UX/UI, website design, Wireframes

Sector Experience

Business transformation, Construction, EVP, Finance, Interiors, Make-up & Cosmetics, management consultants, Textiles

Clients

Capita, Charities, Colefax and Fowler, Higgins Homes, Muller, National Instruments, National Theatre, Procter & Gamble, Thames Water, The Storytellers, Tulchan Communications