The Creativepool Network
The Creativepool Network has been set up on LinkedIn as an extension of the Creativepool website and encourages our members to interact and to use the jobs board on it.
It will have updates of the latest hotest jobs, links through to the blog material written by our excellent group of writers and will also give you the ideal place to connect to other liked minded individuals.
Join the Creativepool Network on LinkedIn here
Tent London 2010
Tent London is the ground-breaking show for forward-thinking design across all disciplines, delivering the very best contemporary and vintage design, architecture and interiors and the world of digital.
With over 200 emerging and established designers and companies from more than 10 countries - Tent is regarded as the most diverse and must-see event of the summer.
An annual event which takes place in the capital's most exciting venue, the Old Truman Brewery, a former industrial site, Tent London is part of the London Design Festival.
Tent London 2010
How Religion Uses Advertising
The advertising of broadband or baked beans looks a bit earthbound when compared with the task of marketing the supreme being (or the lack of one). Nevertheless, there's never any shortage of campaigns to persuade us to start (or stop) believing in one religion or another.
But how effective are these initiatives? Did anyone ever really resolve the enormous philosophical and cosmic questions of the universe, thanks to something as prosaic as a poster or DM piece? Well, maybe. However, there is probably no greater advertising challenge than the brief to encourage consumers to change their faith rather than their toothpaste.
Here, Magnus Shaw examines that challenge and looks at the more subtle marketing efforts employed by religions to recruit the faithful.
Read Magnus' blog here
5 minutes with... Simon Learman - McCann London
Simon Learman is the Executive Creative Director at McCann London, but starting out as an intern at Saatchi & Saatchi, he had a "brutal" introduction to the industry.
We joined Simon for a chat about being ECD at a leading ad agency inlcuding what he loves and hates about the job and what crucial piece of advice he would give.
Take a peek at the interview as we talk about nurturing young talent, being a sponge and almost becoming a pharmacist.
Read the interview here
A lot of Cillit Bang for your buck
In the supermarket the other day, Ashley experienced a rare occurance; the ability to hear himself think. It was with this privilege that allowed him to focus on the ever-lasting advertising battle that supermarket products face and the methods they use to get ahead, in particular - Cillit Bang.
Barry Scott shouting at us IN BLOCK CAPITALS through the telly to advertise Cillit Bang is one of those phenomena which absolutely shouldn't work on paper but absolutely does. . A bit like Rolf Harris performing at Glastonbury (kangaroo safely secured at this juncture, sport? Check...)
This week, Ashley examines why the 2D Mr Shoutypants character that is Barry Scott works as an advertising concept.
Read Ashley's blog here...
Twitter gets a face lift?
Since it's creation in 2006, Twitter has become a cornerstone of the social media empire, battling it out and competing with other industry giants such as Facebook and Myspace. But now, 4 years and over 145 million registered users later, Twitter have decided to up their game and get a re-vamp - providing "an easier, faster, and richer experience."
Realising that it's actually pretty difficult to cram important information into 140 characters or less; underneath each "tweet" will now be a handful of information, deeper context and even embedded media.
There's no denying that with this major ovehaul these are very exciting times ahead indeed for Twitter. For more information on the features of the change and when we can expect to see them, check out the twitter blog.
Check out the Twitter blog here
Meet Dave Morris
I met Dave over 30 years ago. Back then he was one of my lecturers at art school and his job was teaching us how to come up with advertising ideas. He was a top guy even though we students would question and challenge a lot of things he said.
I lost touch with Dave up until last year, prompted by Dave Trott who wrote about Dave in his blog. Trott said, "I was knocked out to hear how Dave Morris taught advertising. He didn't start from advertising. He started from the object of advertising. And the object is to win something. To take something from someone else."
So I thought I'd have a chat with my old lecturer and as it turns out - he really is a bit of a legend.
Read John's Interview here
It's back! The Creativepool poll returns! Bringing you thought provoking, industry related questions where you get to stand up and have your say.
This month we are asking "Which method of online marketing do you think is the most effective when in engaging readers?"
Click here to vote!
London Design Festival - who to see and what to do?
The London Design Festival is one of the most important annual events on the creative UK calender. With more talks, exhibitons, workshops and installations than you can shake a stick at, navigating your way through the programme can prove a tricky and confusing business.
Creative Pool is here to be your guiding light, pointing out the most interesting and innovative events which are worthy of your time and attention.
Expect lots more coverage from the blog team in the coming weeks. We shall see you there.
Read Jessica's blog here
CP Spotlight - Hannah Lavash
Following our "Showcase Showcase Showcase" offer - Hannah sent in her favourite pieces of work for us to look at and it has to be said, we were quite impressed with her work.
We decided to shine our CP spotlight on Hannah so she could show off her skills and also give us a little bit of insight into why she does what she does.
As we ask Hannah the famous Spootlight questions, we talk about being a perfectioist, having a sinister twist, and swimming with sharks!
Read the interview here
Careers Advice from Purple
"How candidates should view their opportunities in the current market and how recruiters can help them to realise their ambitions"
The credit crunch of recent years has propelled creative thinking and defined agency projections. Heads of agencies have had to take serious consideration of their finances in their recruitment policies and it's a well-known fact that there have been redundancies across the board.
Anyone wanting to begin, or even to continue their career, in the creative industries in the present time, has to assess what they can bring to the existing infrastructure, but also how they can adapt to it.
Click here to read the article
Stuff we like!
2 tools, 2 ads, and the Titanic!
Fascinating site about the sinking of the Titanic.
Web Designer Depot
More great apps for all you graphic designers.
Make a font out of your own handwriting!
The Hero 2
Possibly the most bizarre way to encourage people to pay their TV licence.
Ikea Cat Advert
A must see for all cat lovers as IKEA UK releases 100 house cats into their Wembley store.