This year the Cannes Lions International Festival of Creativity has seen 5,473 more entries than the previous year. This 19% increase on year-on-year entries is partly due to added categories such as Brand Content and Entertainment and Mobile.
Despite a drop in the Creative Effectiveness and Cyber Lions categories, with declines of 35% and 13%, the overall increase of entries could be seen as an indication of a boost to the creative industry on an international scale.
Philip Thomas, chief executive of the festival said: "The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions."
The Cannes Lions festival is an international event that reaches out to 87 countries worldwide. In it's 59th year the creator, co-founder and executive chairman of Twitter, Jack Dorsey has been named as the Cannes Lions Media Person.
Other big name brands associated with the festival include Mars, the giant of confectionary, pet care and food which has been named Cannes Lions Advertisier of the Year. Previously this award has been won by brands such as Adidas and Unilever.
Thomas also expressed excitement at "the robust health of other, more traditional media like Radio, Film and Press."
"I am sure that once again, the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications."