ABOUT

Informa is a FTSE100 company specialising in business and academic publishing and events for professionals. Its Knowledge and Networking (K&N) division has organised conferences in much the same way for
10 years and needed to evolve both its business approach and its brand.

Nalla’s brief was to help K&N re-imagine its presence, both online, offline and at events. With the aim to bring cohesion to a largely disjointed and disparate marketing and brand proposition. Informa also wished to introduce a new consumer-facing brand called KNect365, to provide a visual bridge between an event’s brand and Informa’s K&N corporate brand.
KNect365 would also be a thread running through all the event brands and communication channels, allowing customers to have a connected experience.

Following a brand hierarchy overhaul, it was clear there needed to be a systematic yet flexible approach to transition more than 2,000 different conferences and training events onto the new branding and be able
to differentiate their offerings, but also ensure that there was a connected visual thread running through KNect365’s many products and services.
The result; we created a strategically flexible brand that uses a robust set of assets which can be customised easily by any team across the globe.

This project has been rewarded 3 times at the Transform awards:
Gold : Best Brand Consolidation
Silver : Best Rebrand of a Digital Property
Silver : Best Implementation of a Brand Development Project