ABOUT
Brief: Create a unique experience that elevates Hoegaarden’s speciality beer status, to drive brand reappraisal and make it the first choice for sessionable speciality beer.
Idea: Celebrating Hoegaarden’s use of the finest natural ingredients in its famous beers, The Floating Gaardens saw the creation of a garden like no other. Part bar, part sensory experience, and all taking place on our unique transformed barge, this stunning pop up event set sail around London’s canals and became one of the most talked about destinations of the summer. Guests’ sailing experience included delicious complimentary canapés from celebrity chef Valentine Warner and the “Sound Scape Gaarden,” a sensorial experience with carefully selected sounds projected into the atmosphere to enhance and reflect the tasting notes of Hoegaarden and its natural botanicals.
MADEIT CREDITS
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HoegaardenClient
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Momentum Worldwide -
Kara PorterHead of Conceptual Design -
Sarah PooleSenior Art Director
Back to Hoegaarden 'The Floating Gaardens' project
Tai Smith
Director of Creative Technology
United Kingdom
Kerrie Louise Design
Freelance graphic designer
United Kingdom
Adrian Velazquez
Vice President Group Director, Strategy, Momentum Worldwide
United States
OJO PRODUCCIONES
Colombia
Michelangelo
Multimedia Designer
United Kingdom
Lynsey Holbrook
Managing Partner, MWG
United Kingdom
Joanna
Freelance Graphic Designer, self employed Leeds
United Kingdom
Like Digital
United Kingdom
Oliver Keane
Motion Graphics Designer, Freelance
United States
Javier Arres
Artist, Javier Arrés
Spain