ABOUT

Two decades after the 'Hed Kandi Girl' was born, Hed Kandi needed to evolve its branding to connect with a new generation of house music fans.

We rebranded Hed Kandi by developing a new core brand language that codifies its unique world of escapism, pleasure and house music.
A new logo - flexible for digital and social - spoke to an evolved Hed Kandi identity without alienating its existing audience.
A new brand typeface (‘Kandopia’), a new graphic mark (‘the glint’) and patterns for Hed Kandi's new website and other assets.
A suite of assets for Hed Kandi's new website built by web agency Animade (photo treatments, icons, backdrop, copy) plus full brand guidelines.

Being an established brand, we needed to refresh Hed Kandi in a way that evolved the brand while staying loyal to its heritage. However, Head of Design at Ministry of Sound Vinny K-Maddage said: "Human After All seemed like the perfect choice and we certainly weren’t let down in that respect."
He continued: "Laying down the foundations from which we could go on and produce amazing creative, Human After All gave Hed Kandi the much-needed, contemporary update we’d been searching for.”

Project featured: on 18th February 2016

Hed Kandi rebrand

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