ABOUT

Much like our Gin, London has a singular character. The London No1 Gin wanted to reflect the real London in all its guises.

Media Bounty created a campaign which looks to show off every aspect of this multi-faceted city and what it means to its people.

The brand entertainment agency produced bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of urban photographers Joshua Lawrence and Ronya Galka includes video, GIFs and stills for the brand’s social channels, supported by social advertising.

Short form content features London landmarks, iconic statues and street architecture, fashion magazine style photography and street scenes, washed in The London No1 Gin’s trademark blue colour.

The campaign is supported by social advertising, planned through Media Bounty, and 100 branded London taxis.

Owned by Gonzalez Byass and distributed through Cellar Trends, The London No1 Gin contains 12 different botanicals sourced from around the world, giving the spirit a unique complexity and singular character. Distilled in small batches in the heart of London, the gin's flavour stems from the quality of its raw ingredients and its distillation in Pot Stills, traditionally the only stills used for distillation in small quantities.

The London No1 Gin is available through selected Waitrose stores, Harrods and online.