Matthew
Designer
ABOUT
Using the natural action of holding a coffee cup and Starbucks’ custom of writing people’s names on their orders to create a powerful image with a personalised message.
The idea was developed in collaboration with copywriter Paul Bond and was nominated in two categories at the 2016 Chip Shop Awards – Best Charity Advert and Best Use of an Alternative Media Space. The idea won Chips in both categories, and the Grand Prix.
AWARDS
Big Chip Award
Chip Shop Award
MADEIT CREDITS
Annual 2017 ShortlistNSPCC: Coffee cupGraphic
Project featured: on 26th July 2016