Using the natural action of holding a coffee cup and Starbucks’ custom of writing people’s names on their orders to create a powerful image with a personalised message.
The idea was developed in collaboration with copywriter Paul Bond and was nominated in two categories at the 2016 Chip Shop Awards – Best Charity Advert and Best Use of an Alternative Media Space. The idea won Chips in both categories, and the Grand Prix.
Big Chip Award
Chip Shop Award