About us

Global leaders in brand and digital experience for luxury brands. We help timeless brands design what's next.
We are 70 individuals drawn together to create 1 multi-disciplinary team, united by curiosity & a spirit of adventure.

What is a timeless brand? Timeless organisations value craft, design, product & service excellence. They have a strong founding spirit. They think long-term. Most importantly, they embrace change.
To that end, our focus is on balancing branding & conversion. And we really reflect on that, taking time to truly define what ‘conversion’ means to our clients. Often that's a fusion of bold creativity & customer-centricity. Often its path-setting.

We have a deep understanding of discerning audiences and how they expect to engage and interact with brands; now and in the future. We resource every project with brand and UX strategists - it's a healthy tension that we believe creates great outcomes.

Our talent? Well, we tend to attract employees through referrals, and freelancers often end up taking permanent residence with us. We’ve even had former clients join our team after a positive and rewarding client relationship.

We're on the hunt for creative minds who live and breathe our MOF values: good-hearted individuals, who are humble yet forthright and show the spirit of adventure - those who see their accounts, clients and colleagues as much more than just profit and loss but as people, friends and peers.

Commitment to each and every staff member’s health and happiness is at the forefront of MOF’s vision for success. We are proud to have over 15 nationalities, and a 53% female and 47% male gender split.

There is a real bond and a momentum in the community of MOF, as illustrated by the enduring friendships, relationships and ridiculous adventures that unfold day-by-day among the team. We are always dreaming up new, creative ways to create a healthy, happy and connected workforce.

Skills

Experience Design

Sector Experience

Hotels & Resorts, Retail, Travel & Leisure

Awards

Awwwards Winner & Shortlisted (Multiple 2018-2021), Bloomberg Awards for Hospitality, Campaign Awards Independent Agency of the Year - Finalist 2019, Campaign Best Place to Work 2020, Campaign Best Place to Work 2022, Campaign Best Places to Work 2018, Campaign Best Places to Work 2019, CreativePool Annual 2022 Shortlist: Best Agency to Work For, Creativepool Annual 2022 Shortlist: Independent Agency of the Year, Creativepool Emergencing Agency of the Year 2017, eCommerce Awards 2020: Shortlisted and Winner for Best Fashion eCommerce *, Good Web Guides 2021 Category Winner x2, Horizon Awards: Best Mobile & Responsive Design, Telegraph’s WorkL Happiest Place to Work 2021, The Drum Agency Business Awards - Shortlisted for Agency Wellbeing, The Drum DADI Awards Agency Of the Year Finalist 2017/2018, The Drum DADI Awards Gold & Silver Winner 2018, The Drum Recommends Marketing & Advertising Awards 2021: Finalist for Design, Brand Strategy & Client Service, The Drum Recommends Top 100 Independent Agencies Census, The E-Commerce Awards Finalist 2017, The eCommerce Awards Agency of the Year 2018, Transform Awards - Best Rebrand of a Digital Property for The Collective 2020, Travolution Awards 2021 Winner for Red Carnation Hotels

Clients

ActionAid, Affordable Art Fair, Aman Resorts, Ampersand Health, Apes Hill Resort, Banham, Belmond, Bill & Melinda Gates Foundation, Breitling, Cadogan Estates, Chanel, Chelsea Bank, Chelsea FC Foundation, Chiva Som, Claridges, CNBC (UK) Limited, Como Hotels, Connaught, D Maris Bay - Dogus Group, Dorchester collection, Estee Lauder, Faber Academy, Flowerbx, GlamGlow, Heckfield Place, James Hambro & Partners, Karen Millen, Knight Frank, Lindblad Expeditions, Michael Kors, Minthis Resorts, MZ Skin, National Geographic, OFFICE Shoes, PA Consulting, Pan Pacific London, Paper London, Parka London, Pragnell, PwC, Queen Mary University, red carnation hotels, Sani Resort, Santander Universities, Shanghai-Tang, Smashbox, Sofitel Hotels & Resorts, Sport England, stylus, Swarovski, SWEAR, Tangle Teezer, Tate, Taylor & Hart, Teva UK LTD, Thanos Hotel Group, The Buying Solution, The Collective, The New Craftsmen, Unicef, University Arms, University of Westminster, Vashi, Wilderness Safaris, World Economic Forum, Yachting Partners International, Zaha Hadid Architects

Ranking
#18 Ranked Design Agency
Recommendations
- 
Currently No Client Rating
Achievements
Emerging Agency of the Year 2017 Annual 2022 ShortlistIndependent Agency of the Year Annual 2022 ShortlistBest Agency to Work For Annual 2020 ShortlistBest Agency to Work For Annual 2019 ShortlistIndependent Agency of the Year Annual 2018 ShortlistYachting Partners International (YPI)Web Annual 2018 ShortlistBest Agency to Work For Best Agency to Work For 2017 Shortlist Annual 2017 ShortlistPA ConsultingOOH Annual 2017 ShortlistKaren MillenWeb
Project featured:Aman Resorts
on 6th May 2016
Project featured:SWEAR London
on 23rd January 2018
Project featured:University Arms
on 2nd July 2018
Project featured:The Rug Company
on 4th July 2018
Project featured:Foodie Fridays
on 6th July 2018
Project featured:Wildsmith Skin
on 7th September 2018
Project featured:Heckfield
on 20th September 2018
Project featured:Lindblad Expeditions
on 13th February 2022
Project featured:Wilderness Safaris
on 26th March 2023
Contributor:

Matter Of Form has been a Contributor since 3rd February 2017.

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Founded
2009
Size
51-100 People
Creativepool member since 28 January 2013