Displaying 1 - 36 of 308 results
Inspiration
Reconnecting the urban landscape with the natural world #BehindTheBrand #SustainabilityMonth
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool EditorialLeaders
Top 10 Ads of the Week: Urban golf, Idris Elba, Jeff Goldblum and Green Party board games
Leo Burnett London - NSPCC/O2 Leo Burnett London is behind the latest instalment of the NSPCC and O2 “Share Aware” television, VOD and radio campaign, which empowers parents to protect their children when they are online. It responds to...
Posted by: Creativepool EditorialLeaders
Havas, Urban Partnerships and Braintree unleash the brand powered Buzzbike in London!
Urban Partnerships, a division of experiential specialists MKTG, has joined forces with Havas Media to facilitate a partnership between Buzzbike and Braintree, part of the online payments giant PayPal, which will being free branded bikes to London....
Posted by: Creativepool EditorialLeaders
Google France and AKQA embark on a 360° urban adventure
Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (colloquially known as “Urbex”) in...
Posted by: Creativepool EditorialLeaders
The Urban Death Project proposes an alternative to burying our loved ones
Death is a worrying eventuality that most of us choose to spend our lives ignoring because it makes us feel uncomfortable. The design world, however, thrives on making us uncomfortable, because it's on these fringes where the most exciting, vibrant...
Posted by: Benjamin HiornsLeaders
How a skip enhanced an urban environment
New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...
Posted by: Benjamin HiornsLeaders
7up brings urban knitting to London
The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....
Posted by: Creativepool EditorialLeaders
McKinney launch mobile version of SPENT for the Urban Ministries of Durham
McKinney announced recently that the SPENT game they produced back in 2011 for the Urban Ministries of Durham (UMD) can now be played on smartphone and tablet devices. The game has been played more than 4 million times by over 2 million people in 218...
Posted by: Benjamin HiornsFeatures
Finding the Line Between Morality and Hypocrisy in Your Sustainable Campaigns #SustainabilityMonth
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin HiornsInspiration
How do you sell a sofa in a box? #BehindTheIdea
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool EditorialWorkshop
An oasis of calm in the centre of the capital: An interview with Acrylicize on “London is a Forest”
The Lucent building at Piccadilly Circus has been recently renovated, and now boasts a giant steel sculpture on one of its walls that’s been turning heads and claiming hearts for almost a month now. It’s a truly unique sculpture that...
Posted by: Benjamin HiornsInspiration
ALIMA bring Breath for All across sub-Saharan Africa #BehindTheIdea
Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...
Posted by: Creativepool EditorialInspiration
BOL unveils new identity to connect with the lives of busy consumers | #BehindTheBrand
Plant-based pioneer, BOL Foods, recently unveiled a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning - “Bring On Life”. The...
Posted by: Creativepool EditorialInspiration
How to Brand a City: The Secrets of Successful City Branding
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin HiornsInspiration
Going #BehindTheBrand with Team GB’s Maximalist Rebrand for Paris 2024
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool EditorialInspiration
The big health switch: Why should brands lean into a proactive and holistic approach to health?
McKinsey Health Institute’s ‘Adding years to life and life to years’ report estimates that over the next decade humanity could add as many as 45 billion extra years of higher-quality life - roughly six years per person on average -...
Posted by: Creativepool EditorialLeaders
#GettingtoKnow COLLINS Designer Dev Valladares
Tell us a bit about your role! Is there a “typical” day? That’s a tricky one! I am part of both the design and the motion teams at COLLINS. So, one day I’m freely sketching new visual concepts for an R1 presentation; the next...
Posted by: Creativepool EditorialInspiration
The Luxury Report: The State of the Industry in 2023 and Beyond
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of FormFeatures
Why vegan brands should be targeting Millennial professionals | #MarketingMonth
By Lucie Pearce, Head of Marketing at fifty.io With the narrative of veganism changing over the last decade, plant-based diets are no longer solely the purview of vegans, as the ‘vegan-curious’ and ‘flexitarians’ continue to...
Posted by: Creativepool EditorialIndustry
The motion designer that's also a Glastonbury VJ | #MemberSpotlight
A senior motion and digital designer with over 10 years of experience in the industry, Nor Mira Canales is a man loaded with total dedication and passion for what he does. From brief to render, he takes care of every part of the process and is also...
Posted by: Creativepool EditorialLeaders
When a joke goes too far – The importance of impact vs intention
timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...
Posted by: Creativepool EditorialLeaders
Top 10 most exciting art directors on Creativepool
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...
Posted by: Benjamin HiornsIndustry
The freelance creative director carving out a rebellious future | #MemberSpotlight
Of all the roles in the creative industries, Creative Director is arguably one of the most coveted. It’s a role that means a thousand different things at once and offers complete creative control. But to be a CD at an agency means you’re...
Posted by: Creativepool EditorialInspiration
The spacious and permeating style of Film Director Sebastian Whyte | #MemberSpotlight
Having first started out as a freelancer, Sebastian Whyte's path into the industry wasn't an easy one. But he still managed to work his way up and through the industry, slowly but surely shaping his own style, unique in the way it makes filmmaking...
Posted by: Creativepool EditorialInspiration
How one global photography competition found the beauty in concrete
The Global Cement and Concrete Association (GCCA) has today announced the winners of its ‘Concrete in Life 2021’ global photography competition, which celebrates the beauty, importance, and sustainability of concrete - the most widely...
Posted by: Creativepool EditorialIndustry
Exploring the sci-fi spaces of Erik Blaho | #MemberSpotlight
While we often hear from artists and designers here at the Creativepool #MemberSpotlight, it’s rare indeed to speak to an architect, particularly one as fascinating as Erik Blaho. The Slovakian architect began his career by focusing on the...
Posted by: Creativepool EditorialIndustry
Discover the secrets of perspective in this award-winning work by top illustrator Jilipollo | #BehindTheIdea
Jilipollo is one of our favourite illustrators in the entire Creativepool community. Is style is shockingly good, finely detailed and unique, to the point that you'll hardly find anything similar in the Creativepool community. So of course, when he...
Posted by: Creativepool EditorialInspiration
Exploring a local community through immersive art - With Annual 2021 winner Paolo Sulpasso | #AnnualSpotlight
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Among the...
Posted by: Creativepool EditorialIndustry
Clarity over cleverness with a rather unique insurance brand | #BehindTheBrand
What's the first thing that comes to mind when you hear the word 'insurance'? Perhaps your first instinct is to rest a protective hand on your wallet. Perhaps it's a bit of anxiety, knowing all the bureaucracy that comes with it. You certainly don't...
Posted by: Creativepool EditorialInspiration
The honest, inspired and aware illustrations of Dima Kashtalyan | #MemberSpotlight
Illustrator Dima Kashtalyan is a believer in the beauty of uniqueness and the power of making a difference through art. Having started out his career as a graffiti and mural artist, Dima's style is beautifully detailed and evocative, just as you...
Posted by: Creativepool EditorialIndustry
Uncovering the power of virtual production with Unreal Engine and Imagination | #BehindTheIdea
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool EditorialFeatures
The 15 workplace innovations that will change your work life forever
The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...
Posted by: Antonino LupoIndustry
Through the Fabric of Reality with RYOT Studio and Verizon Media | #BehindTheIdea
The global pandemic has presented the creative industries with a great series of unique challenges. For creative professionals around the UK and beyond, such challenges led to most of the industry envisioning new, innovative creative solutions,...
Posted by: Creativepool EditorialInspiration
How hcma evolved from architecture firm to creative collective - #CompanySpotlight
The story of design agency hcma is a quite unique one, which you can probably already guess by the fact they are a former traditional architecture firm made creative with the passing of decades. Relentlessly curious and community-focused, the team...
Posted by: Creativepool EditorialInspiration
Of big cats and ambitions - #AnnualSpotlight
Mr Perou entered the Creativepool community like a comet piercing through the night sky. His stunning photography left an everlasting mark in our hearts since the date he joined, to the point that we were quite thrilled to see him enter Annual 2020...
Posted by: Creativepool Editorial