Leaders
As well as food, automotive and tech-inspired spots, there was an entertaining line-up of ads for a range of other brand categories.
Here are the best starting with an action-packed ad for the NFL.
NFL - 100-Year Game
Pampers - Stinky Booty...
Posted by: Creativepool Editorial
Leaders
While Super Bowl 53 served up plenty of ads for food and drinks brands on Sunday, there was also the usual bout of car commercials. Here's a selection of the best to touch down.
Toyota - Toni
Audi - Cashew
Mercedes - Say the Word
Kia The Great...
Posted by: Creativepool Editorial
Leaders
Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019.
While it wasn’t a vintage year for football on the field, the ads typically...
Posted by: Creativepool Editorial
Inspiration
Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A.
Find out about his route into the industry which has led to working...
Posted by: Creativepool Editorial
Leaders
The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom.
Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...
Posted by: Ryan Watson
Workshop
Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team.
Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...
Posted by: Creativepool Editorial
Leaders
Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years.
They have included allowing users to block certain words from replies to their tweets as well as...
Posted by: Creativepool Editorial
Industry
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative.
The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson
Leaders
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers.
Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
Leaders
Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk.
Simon Richings, ECD, and Miguel Alvarez, director of technology,...
Posted by: Creativepool Editorial
Inspiration
- By Rhiannon Murphy, head of TV at the7stars -
Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...
Posted by: Creativepool Editorial
Leaders
Tim Hole is a high-performance specialist and founder of Breathe Labs, a company providing coaching, training and collaboration systems to the creative industry. As well as implementing systems to help people work better together as humans,...
Posted by: Creativepool Editorial
Leaders
Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences.
As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...
Posted by: Creativepool Editorial
Leaders
Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure the conversation around the issue turns into something impactful which inspires change?
A panel at...
Posted by: Creativepool Editorial
Leaders
The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past.
Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...
Posted by: Creativepool Editorial
Industry
Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...
Posted by: Ryan Watson
Leaders
There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over?
Federico Garcia, ECD at Huge New York, defended its case at Connect...
Posted by: Creativepool Editorial
Leaders
Agencies are going through an unprecedented time of change with technology having a significant impact on business and how they are defined. So how can they survive in this new age of creativity?
Laura Jordan Bambach, chief creative officer at Mr...
Posted by: Creativepool Editorial
Leaders
Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity?
Every agency and...
Posted by: Creativepool Editorial