Displaying 685 - 720 of 1381 results
DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...
Posted by: Benjamin Hiorns
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
Formerly GE Capital Retail Finance, Synchrony Financial, is one of the premier consumer financial services companies in the United States and is the largest provider of private label credit cards since its begining in 1932. Yesterday, Synchrony...
Posted by: Creativepool
Yesterday, Working Mother, the magazine for career-committed mothers, announced their 100 Best Companies for “Outstanding leadership in establishing policies, programs and corporate culture that supports working moms” in 2014 by including...
Posted by: Benjamin Hiorns
Two employees from Ogilvy & Mather have been recognised for the 8th Annual ADCOLR Awards, which honours top individuals in the advertising, marketing and entertainment industries who endeavour to catalyse diversity within their professions. Ashley...
Posted by: Benjamin Hiorns
Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...
Posted by: Ashley Morrison
The South Korean electronics firm LG recently announced its first Ultra HD 4K OLED TV, which is due to hit shelves in the US. The cutting-edge, market leading TV is available in 65-inch and 77-inch classes and offers a picture that combines the...
Posted by: Benjamin Hiorns
In a new TV spot created by BBDO New York for Snickers' “You're Not You When You're Hungry” campaign, rookie Cleveland Browns quarterback Johnny Manziel (known as “Johnny Football” by fans) is transformed by sheer hunger into...
Posted by: Benjamin Hiorns
Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...
Posted by: Benjamin Hiorns
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
In an effort to further expand its efforts to target small businesses, the UPS Store plans to introduce a new integrated campaign next month, created by UPS Store agency of record, Doner, from Detroit, and the UPS agency of record, Ogilvy & Mather,...
Posted by: Benjamin Hiorns
Barangaroo, the redevelopment project on the western edge of Sydney's central business district, has appointed 15 agencies to cover categories of creative engagement, design services, digital media services, public relations services, writing...
Posted by: Benjamin Hiorns
As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign...
Posted by: Benjamin Hiorns
A survey recently conducted by, GlynnDevins, North America's premier marketing and advertising agency serving senior living communities, has found that most over 70's find that they are being portrayed in an unrealistic or stereotypical manner by...
Posted by: Benjamin Hiorns
Vodafone Ireland has teamed up with Grey London for a campaign that promotes the telecommunication company's “Vodafone Home” plans. The campaign, called “not everything should be mobile,” consists of a 40 second TV spot (which...
Posted by: Benjamin Hiorns
Yesterday at Gamescom, the annual gaming convention which is currently taking place at the the Koelnmesse in Cologne, North Rhine-Westphalia, Germany, Microsoft and Sony laid out their cards for the coming fiscal year for their respective gaming...
Posted by: Benjamin Hiorns
MDC Partner Network agency, Kirshenbaum Bond Senecal (KBS) recently named Jonathan Mackler, formerly of TBWA, and Dan Kelleher, erstwhile executive creative director at Grey, as its new co-chief creative officers in an announcement that marks a...
Posted by: Benjamin Hiorns
The London-based Soho House brand, which specialises in offering refined, luxury social facilities and accommodation, recently unveiled its latest venue in the famous windy city of Chicago. The 40-room boutique hotel and social club has been under...
Posted by: Benjamin Hiorns
Acura, the American-based luxury vehicle division of Honda, the Japanese automotive company, is stepping up marketing for its delayed 2015 TLX with the largest campaign in the brand's history. The TLX is a high-performance luxury sedan, which...
Posted by: Benjamin Hiorns
The Atlanta-based Creaxion, one of North America's leading marketing firms, announced recently that it had signed up SegPay for five more years; the longest, and perhaps most significant client contract in the agency's 16 year history. SegPay is one...
Posted by: Benjamin Hiorns
It was announced yesterday that Publicis Worldwide has acquired a minority stake in Arcade, the home grown ad agency based in Singapore. The agency also has offices in Shanghai, Tokyo, Jakarta and Indonesia (the Indonesian office was opened recently...
Posted by: Benjamin Hiorns
Strategy Analytics, Inc, the company which provides advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies, have predicted that by 2018,...
Posted by: Benjamin Hiorns
A new campaign will be launched by Nissan this week for their line of rugged commercial vans in conjunction with TBWA/Chiat Day, which stars American rockstar and Poison frontman, Bret Michaels. The campaign, called “Tough Love”, is...
Posted by: Benjamin Hiorns
DigitasLBi Chicago will be bringing in writers from Buzzfeed, the web's foremost social news and entertainment website, to help generate more effective social advertising campaigns. Writers will be brought in through the “Buzzfeed in...
Posted by: Benjamin Hiorns
We had the chance to speak to Italian Fotolia Contributor Danilo Sanino to ask him about his signature of illustration which is extremely popular, having found the target market for his work as well as his equation for success whilst still enjoying...
Posted by: Fotolia
The Ad Council, North America's largest PSA producer, announced yesterday at its 61st Annual Public Service Award Dinner, which is to be hosted by comedian and satirist Stephen Colbert, will be honouring FedEx chairman and CEO, Frederick W. Smith....
Posted by: Benjamin Hiorns
McKinney announced recently that the SPENT game they produced back in 2011 for the Urban Ministries of Durham (UMD) can now be played on smartphone and tablet devices. The game has been played more than 4 million times by over 2 million people in 218...
Posted by: Benjamin Hiorns
At the annual Small Agency of the Year Awards held by Advertising Age in Austin, Texas on the 24th of July (last thursday), BOHAN Advertising and Tiny Rebellion both walked away with much coveted Gold awards. BOHAN was named Southeast Small Agency of...
Posted by: Benjamin Hiorns
Diu & Daman is looking to promote itself as a viable tourist destination with the help of Ogilvy & Mather, who will be leading the branding blitz for the Indian Union territory, which is located near Gujaret's coastline. Diu is an island situated a...
Posted by: Benjamin Hiorns
The Advertising Club of New York, a professional organisation that represents the vision and mission of the global advertising industry, honoured 12 members for Outstanding Support and named 6 new board directors at the 118th Annual Meeting of the...
Posted by: Benjamin Hiorns
Amazon has stated they want to make purchasing advertisements from the site “As easy as buying a new book” with their new self-service tool, which allows media buyers to purchase ads without needing to involve a salesperson. The Publicis...
Posted by: Benjamin Hiorns
Subaru of America recently debuted its new advertising campaign for the 2015 Subaru Legacy, the Japanese car manufacturer's new mid-size sedan. The campaign aims to position the car as a smarter alternative to 'mainstream' choices with three national...
Posted by: Benjamin Hiorns
Last week, George Nguyen departed TBWA\Toronto for pastures new, and it was finally revealed yesterday that he was to move into the same role at McKinney in New York, filling a vacancy left by Alex Van Gestel, who left the agency late last year....
Posted by: Benjamin Hiorns
American brewing giant Anheuser-Busch InBev has recently announced an agency review of their US media, an account with an estimated ad spending of $600 million! This is the latest in a series of reviews launched globally by the brewer, including a...
Posted by: Benjamin Hiorns
Alexandre Okada was announced by DLKW Lowe as their new global creative director for Persil in a statement made yesterday. Okada will be relocating from his native Brazil to the agency's London offices, where he'll be leading their creative...
Posted by: Benjamin Hiorns
Ogilvy Public Relations announced yesterday that Jennifer Banovetz has been appointed as senior vice president and brand marketing group director of the integrated global communications firm, which is based in Los Angeles. Effective from the 4th of...
Posted by: Benjamin Hiorns