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Freelance Landscape - freelance creatives are in demand and here's why
by Ross Taylor, Managing Consultant, Purple A couple of years ago, freelancers in the creative industries were really suffering - clients were cutting costs and freelancers' day rates were being pushed down. In fact freelancers were even...
Posted by: CreativepoolInspiration
Photographer Seamlessly Connects Landscapes and Clothes
British photographer Joseph Ford, has created an excellent series of images that join clothing and aerial landscape photos into one. With the help of art director Stephanie Buisseret and stylists Mario Faundez and Almut Vogel some shots amazingly...
Posted by: CreativepoolWorkshop
Portfolio Tips
What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...
Posted by: CreativepoolFeatures
Spotlight - Rod Hunt - Illustrator
‘I was originally intending to go into biochemistry & horticulture' Describe your work in one sentence. Retro tinged illustration & detailed character filled landscapes. What's the most important thing you've learnt in your line of...
Posted by: CreativepoolInspiration
Reconnecting the urban landscape with the natural world #BehindTheBrand #SustainabilityMonth
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool EditorialFeatures
Making Lemon8: The ‘trustworthy’ social media platform shaking up the landscape #FutureMonth
Lemon8, TikTok’s sister-app is an innovative social media platform that aims to revolutionise the way users connect and express themselves online. Described as a romance of Instagram and Pinterest, with its unique blend of visual and written...
Posted by: Creativepool EditorialLeaders
How to win in the new retail landscape
Retail is not dead, boring retail is dead As we all know, the retail industry has been through a period of immense flux. However, after a difficult few years it feels like it’s emerging from the dark and a new retail landscape is bringing...
Posted by: ImaginationLeaders
Visions in VR: Personal Experiences and Industry Insights into the 2017 VR Landscape
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin HiornsLeaders
Agency 2020: What will the agency landscape of the future look like?
For the last CS Presents of 2016 Creative Social have hand-picked 5 creative leaders for an event where they will give a varied perspective on how the agency landscape will look, feel and behave in 2020 along with the skills you’ll need to be...
Posted by: Creativepool EditorialLeaders
Rise of the Machines: Examining the robotic landscape in 2016
OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...
Posted by: Benjamin HiornsLeaders
The latest updates in the VR landscape
With E3 commencing this week, and the eyes of the tech world honed in on LA, I thought it was about time to take a look at some of the more esoteric news stories of the past week regarding virtual reality, which is bound to be the presiding HOT TOPIC...
Posted by: Benjamin HiornsLeaders
Shaping the Landscape: Technology Trends in 2016
In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...
Posted by: Benjamin HiornsLeaders
Global Focus 2015 gives key insights into the digital landscape
As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...
Posted by: Magnus ShawWorkshop
How to hire a Visual Effects (VFX) Designer
In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...
Posted by: Creativepool EditorialInspiration
Is the Death of Physical Media a Good Thing for Sustainability? #SustainabilityMonth
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin HiornsWorkshop
What Does Sustainable Digital Advertising Actually Mean? #SustainabilityMonth
Daniel Bueckman, Senior Director for Paid Media at Intuit Mailchimp, explains why, for him, optimising digital is such an important part of the sustainable picture for marketers. Sustainability in digital advertising refers to the practice of...
Posted by: Creativepool EditorialFeatures
What’s driving so many identity changes?
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...
Posted by: BetterInspiration
The Power of Content Marketing for Success of Tech Startups
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | MakerIndustry
Why your brand should be at the centre of your marketing strategy
Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...
Posted by: NovagramFeatures
Electric Dreams: 5 Electric Car Ads That Prove EVs CAN be Cool #SustainabilityMonth
The history of electric vehicles goes back a lot further than you might expect. Indeed, in the late 19th century, when cars themselves were still a relatively new invention, electric motors were preferred as they were quieter and more economical....
Posted by: Benjamin HiornsInspiration
#GettingToKnow Reckitt’s Ainhoa Robles
Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...
Posted by: Creativepool EditorialInspiration
Green by Design: How Creative Brands Are Feeding into the Circular Economy #SustainabilityMonth
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin HiornsIndustry
How to hire a Photographer
In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...
Posted by: Creativepool EditorialInspiration
Spotty Zebras
"How often can something be incredible before it becomes normal for it to be incredible and thus not looked upon as incredible anymore?"- Rob Auton Zebras are amazing. Monochrome in a dusky landscape. Unique, striped, designed to distract and...
Posted by: Tony PipesWorkshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin HiornsFeatures
Creative Freedom vs Cultural Sensitivity: The England Kit Controversy
As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...
Posted by: Benjamin HiornsLeaders
Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin HiornsInspiration
Punk and Progress - Why Rebellion Fosters Innovation
In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...
Posted by: Marc PoschInspiration
What’s in a name? The subtle art of naming your brand #BrandMonth
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin HiornsDesigning a Future-Ready Business with Cloud Services
The Digital Transformation Landscape As we navigate the ever-evolving digital landscape, businesses are faced with the challenge of not just keeping up, but staying ahead. To thrive in this dynamic environment, organisations must become...
Posted by: Creativepool PartnerIndustry
The Implications and Complications of AI Branding #BrandMonth
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin HiornsIndustry
How to hire an Application Designer
In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...
Posted by: Creativepool EditorialLeaders
Elevating Your Paid Social Strategy: Harnessing the Power of AI #MarketingMonth
In today's hypercompetitive digital landscape, brands are constantly seeking innovative ways to stand out and connect with their target audiences on social media platforms. Enter artificial intelligence (AI), a game-changing technology that is...
Posted by: The PHA GroupInspiration
15 Typical Content Mistakes Marketers Often Make #MarketingMonth
Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...
Posted by: Taker | MakerWorkshop
Sparking the fires of creative revolution with Guerilla #CompanySpotlight
Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...
Posted by: Creativepool Editorial