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Our job as storytellers is to be a kind of digital alchemist. Clients come to us with rough ideas and briefs. Then after much studying, prodding and poking we finally craft a beautiful audiovisual experience. Within our motion department, we work...
Posted by: We Are Tilt
According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...
Posted by: Nicky Anstice
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
Hanging up on the wall in the office there are a whole bunch of stencils that interior designers and architects used to use daily when setting out plans on paper. There’s everything in these glorious little plastic worlds, from tables to...
Posted by: Richard
Over the past years, more and more brands have been using content marketing to produce highly successful marketing campaigns. Yet, despite the concept’s popularity, the term still holds many mysteries for those trying to jump on the...
Posted by: Nucco
Today, comedy fans everywhere are finally able to experience "Friends from College," the highly anticipated new Netflix Original Series from Nick Stoller (Neighbors, Neighbors: Sorority Rising, Forgetting Sarah Marshall, Get Him to the Greek) and...
Posted by: The Darnell Works Agency
The Birth of a Medium In the 1920’s, most radio programmes seemed to consist of book readings and theatre play recordings. In the 50’s, as TV started to take over radio as the #1 mainstream entertainment medium, the most popular programmes were...
Posted by: Somewhere Else
For the last 10 years, Park City, Utah has been home of New Frontier Festival. A Sundance Institute exhibition of films and new-media art that explores and pushes the boundaries of conventional cinema. New Frontier provides the highest level of...
Posted by: Kate Lewin
Seoul based company Superfiction recently released this sweet little animation (with a bit of a twist) and it made us want to look into more of their work. This Korean company’s work is based on the concept of the happy life and creative play....
Posted by: Jade French
Ever since it was re-branded as the 'Creativity Conference', opening the doors for more than just advertisers, The Cannes Lions (colloquially referred to as “The Academy Awards of the advertising world) has gone from strength to strength, year...
Posted by: Benjamin Hiorns
- View John's Creativepool profile. ‘The Philippines via California via London via a camera' How long have you been a Freelancer for? 2 years now, since graduating from Camberwell College of Arts in 2009. Describe your work in one...
Posted by: Creativepool
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
There are multiple factors behind any paradigm shift, but consumer behaviour is arguably one of the biggest for marketing. When audience habits and mindsets change, so too must the way marketers consider and approach their communications. As demand...
Posted by: Creativepool Editorial
It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...
Posted by: Creativepool Editorial
Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...
Posted by: Creativepool Editorial
Brand storytelling expert Dr SMA Moin is an interdisciplinary researcher exploring how our imagination and creativity drive innovation. Before moving into academia, Dr Moin worked in industries ranging from the military and financial services to...
Posted by: Creativepool Editorial
For this week’s company spotlight feature, we head across the channel to Barcelona, where BCN Visuals have been collaborating with agencies to produce exciting 3D advertising campaigns for some of the world’s biggest brands. These are not...
Posted by: Creativepool Editorial
One of the challenges for any new business is for the work to establish a meaningful connection with it's potential customers. In some cases it makes sense to look no further than the surrounding community. Any business in a small community with a...
Posted by: Glenn Rummler
Consumers want to engage with brands that share their values. They want to be shown that a company cares about the world and the cultural movements that shape lives. But what is it that makes your brand culturally relevant? Andy Kirk, Design Strategy...
Posted by: Creativepool Editorial
It is known that viewers retain 95% of what they watch on video. Brand videos are a powerful tool for any marketer out there - a medium with which audiences resonate now more than ever. There is an opportunity out there for marketers wanting to...
Posted by: Creativepool Editorial
No matter your field of expertise, unless you have been living under a rock for the past few years, you’ll have noticed that purpose is on the rise. The industry has never been more in love with purpose and storytelling - quite literally...
Posted by: Antonino Lupo
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
As an Annual awards veteran, Leo Uehara isn't new to the Creativepool community and the team here isn't certainly a stranger to his incredibly unique and amazing style. The motion designer was able to snatch a Bronze in the Annual 2020 competition...
Posted by: Creativepool Editorial
Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...
Posted by: Creativepool Editorial
Sergio Onzari prefers content to packaging, travel to office life, and ultimately wants the world to know that storytelling is what dictates every step of his life. Having started in an advertising agency in Buenos Aires, the content producer is...
Posted by: Creativepool Editorial
"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...
Posted by: Creativepool Editorial
There is no secret formula to success. But many would say that your biggest achievements will stem from your own creative passion. Passion, Resilience, Determination and Curiosity. These the four magic words freelance composer and musician Johnny...
Posted by: Creativepool Editorial
Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....
Posted by: Creativepool Editorial
James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video. He suggests that instead of trying to...
Posted by: Creativepool Editorial
On 26th July 2018, Creativepool and Jukin Media hosted a Deep Dive panel session into the impact of new media (user-generated-content) on the future of storytelling in advertising with Archie Tollast, Senior AD @ WCRS and representatives from the...
Posted by: Creativepool
Getty Images, a world leader in visual communications, in partnership with ARRAY Alliance, a creative collective founded by director Ava DuVernay to amplify the work of women and people of colour filmmakers, today announced the launch of the first...
Posted by: Getty Images
Brands and the media will redefine modern masculinity this year- according to Getty Images’ 2018 Visual Trends, released today. ‘Masculinity Undone’ is one of three trends the world leader in visual communications has identified...
Posted by: Getty Images
Nexus Interactive Arts director Evan Boehm has produced a new interactive animated film (see the trailer above), which launched online last week. “Solace” is a captivating interactive film based on a short story from the Pixel Juice collection by...
Posted by: Creativepool Editorial
Nexus has been commissioned to produce an immersive new story for Google Spotlight Stories, a narrative format for 360 degree, interactive stories on mobile platforms. Spotlight Stories, a project within Google’s Advanced Technology and...
Posted by: Creativepool Editorial
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...
Posted by: Creativepool Editorial